-
From Cheerleader to Rodeo Champion – #TIS19
Breaking barriers and breaking broncs is one way to describe what RIDE TV’s Sarah Brown and her teammates are doing on the rodeo circuit. RIDE TV cameras have been documenting the groundbreaking adventures of these pioneering women through the TV show, Cowgirls. And there is no script for the women of this reality-based TV show,…
-
Old School Texting with A&E at #TIS18
Pen and paper is sometimes the best way to draw attention in today’s world of continuous electronic distraction. A&E traveled back to the future at the 2018 Independent Show to engage people with postcards featuring pictures of A&E shows. Their non-flashy booth featured an old-time communications device,; a post office box, where attendees could mail…
-
A Huge Family Reunion – #TIS18
“It’s just a huge family reunion,” is how NCTC Vice President of Operations Brian Jones describes The Independent Show. He and Caprice Caster, NCTC’s Event Planning & Marketing Specialist, reflect on some of the highlights of TIS2018 and some of the speakers, such as cable pioneer John Hendricks and Top Chef Brook Williamson, who enlightened…
-
Switch the Script to You Deserve #TIS18
“Switch the script…so that you are focused on the customer,” implores Dr. Frank Luntz. Luntz, well-known for his astute political commentary and polling, provides sage marketing advice to the operators at the 2018 Independent Show. He stresses that operators focus on the needs of the customers, instead of focusing on their products. The challenge for…
-
The Hybrid OTT/Local News Channel #TIS18
We have probably all seen them; the short, informative and entertaining gadget videos produced by Cheddar that regularly appear on social media sites. What may not be so well known is that Cheddar also offers two different, live news, channels that broadband providers operators can provide, at no cost, to their subscribers. Speaking at the…
-
Yes, YouToo America #TIS18
The TV past met the present and the future at the 2018 Independent Show as the ViodiTV cameras caught up with the hosts of Macabre Theatre and Alive and Well, respectively, that are broadcast on Youtoo America. Lisa Loring, who portrayed Wednesday Addams from the classic TV show of the 1960s, the Addams Family and…
