Pen and paper is sometimes the best way to draw attention in today’s world of continuous electronic distraction. A&E traveled back to the future at the 2018 Independent Show to engage people with postcards featuring pictures of A&E shows.

Their non-flashy booth featured an old-time communications device,; a post office box, where attendees could mail their messages courtesy of A&E. John D’Antonio, Sr. Director of Distribution for A&E described their distinctive and useful promotion as “Old school texting.”