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Broadband Regulatory ViodiTV @ The Independent Show

Rising Above Political Divisions – TIS20 Wrap-up with Matt Polka

“Hopefully, we can rise above political divisions and focus on better mapping, better identification of who needs broadband, and how we can work together to make sure they get it,” states Matt Polka. Polka, president and CEO of ACA Connects, is referring to a comment made at last week’s 2020 Independent Show (TIS20) by political […]

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Marketing ViodiTV @ The Independent Show

Lumpy or Squishy Gets a Response – #TIS19

A 6% return on a direct mailer is an example of an outstanding result that Suzanne St. Pierre, Marketing & PR Specialist for All West Communications, describes in the above interview. St. Pierre explains that direct mail is a way for a company’s message to rise above the digital media chatter. Her recommendation is to […]

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ViodiTV @ The Independent Show

Social Customer Support #TIS19

Moving from customer service to customer experience is the change in approach that Misty Tuttle, Sales and Marketing Manager for Horizon, describes in the above interview. She speaks about the importance of meeting the customer where they are and providing support when needed. She is skeptical of the ability of automated bots as replacement of […]

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ViodiTV @ The Independent Show

Cable Expansion by Serving the Underserved #TIS19

“They are kind of the new cable cowboys,” exclaims Kathrine Gessner, president of MCTV, in the above interview. Gessner is referring to the excitement of the MCTV crews in rebuilding a cable system that they acquired. Growth by acquisition is relatively new for MCTV and their first target came via the classifieds. MCTV is actively […]

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content ViodiTV ViodiTV @ The Independent Show

From Cheerleader to Rodeo Champion – #TIS19

Breaking barriers and breaking broncs is one way to describe what RIDE TV’s Sarah Brown and her teammates are doing on the rodeo circuit. RIDE TV cameras have been documenting the groundbreaking adventures of these pioneering women through the TV show, Cowgirls. And there is no script for the women of this reality-based TV show, […]

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Internet of Things Security ViodiTV ViodiTV @ The Independent Show

Race for a Secure 5G – #TIS19

“The reality is that 5G isn’t here,” states Bill Conner, President and CEO of Sonicwall. Speaking at the 2019 Independent Show, Conner suggests there is a great deal of marketing hype around 5G, while questions remain about spectrum, standards, and devices. He says if there is a race, “Let’s race for a safe, secure [5G] […]

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Regulatory ViodiTV @ The Independent Show

A Great Message for All of Us – #TIS19

“It was a great message for all of us,” said Matt Polka, president, and CEO of ACA Connects. Polka was referring to the presentation by Jeff Corwin, biologist, wildlife conservationist and CuriosityStream TV host, where he emphasized the importance of protecting the natural environment. In the above interview, Polka discusses some of the highlights of […]

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Marketing ViodiTV @ The Independent Show

#TIS19 Overview – Feeling Like Part of the Family

With close to 100 participants, the inaugural Marketing Innovators Group meeting was a huge success and an example of the increasing marketing focus NCTC is bringing to its members. In the above interview, Pam Gillies, NCTC’s Vice President of Marketing and Communications, provides an overview of that pre-TIS 19 event, which included speakers discussing techniques […]

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ViodiTV ViodiTV @ The Independent Show

More Spectrum for 5G, More Fiber for Rural America

Reclamation of at least 370 MHz of the 3.7 to 4.2 GHz C-Band spectrum for “5G” uses is what Ross Lieberman, SVP of Government Affairs for ACA Connects, indicates would be made available under their plan submitted to the FCC.  In the above interview, Lieberman describes the ACA Connects proposal (PDF), which was jointly developed […]

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Marketing Social Media ViodiTV ViodiTV @ The Independent Show

Old School Texting with A&E at #TIS18

Pen and paper is sometimes the best way to draw attention in today’s world of continuous electronic distraction. A&E traveled back to the future at the 2018 Independent Show to engage people with postcards featuring pictures of A&E shows. Their non-flashy booth featured an old-time communications device,; a post office box, where attendees could mail […]

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