This is your warning not to be in the back of the line on Valentine’s Day. This is one takeaway from the above conversation with Dawn McMorrow, NCTC Marketing Director. As a former product manager for a famous greeting card company, McMorrow brings a unique perspective to the holiday that ranks only behind Christmas and Halloween in terms of consumer spending.

Sure, there will be a massive amount spent, estimated at $25.9B this year, but as McMorrow reminds us, it is the thought that counts. A handwritten note is a must, regardless of how fancy the card is. With that said, she says that a 3D pop-up card developed during her time as a product manager was extra special and one worth displaying beyond February 14th.

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