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Future-Proofing the Network to Remain Competitive #WEC20
“Our members are future-proofing their networks by either upgrading DOCSIS or fiber to the home (FTTH),” says NCTC CFO, Lisa Hood. Hood was reflecting on Frank Louthan’s recommendations that NCTC members continue their investments in their respective networks. According to Louthan, Managing Director, Telecommunications Services at Raymond James at WEC2020, this continued investment will keep…
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Lumpy or Squishy Gets a Response – #TIS19
A 6% return on a direct mailer is an example of an outstanding result that Suzanne St. Pierre, Marketing & PR Specialist for All West Communications, describes in the above interview. St. Pierre explains that direct mail is a way for a company’s message to rise above the digital media chatter. Her recommendation is to…
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Social Customer Support #TIS19
Moving from customer service to customer experience is the change in approach that Misty Tuttle, Sales and Marketing Manager for Horizon, describes in the above interview. She speaks about the importance of meeting the customer where they are and providing support when needed. She is skeptical of the ability of automated bots as replacement of…
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Respecting & Protecting Copyright in the Wild Wild Web
In a world where zoom has a new meaning and everyone is a content producer, what are the rules for respecting and protecting copyright? Noted author, educator, and entertainment & IP attorney Thomas A. Crowell and Donald R. Simon, JD/MA, Director, Member & Staff Education at National Cable Television Cooperative, discusses this and other questions…
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Behind the Scenes – NCTC Update & Bordering Hope
One of the rewarding things about working with NCTC and its members is learning the backstories of the folks who comprise these organizations. In this week’s ViodiTV Real-Time Conversation, Brian Dowell provides an update on NCTC and we find out that they are busier than ever, helping their members get the products they need to…
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Webinars, Whitepapers & Meet-Ups – #WEC2020
Member education will be an increasingly important service for NCTC and leading that effort is Don Simon. WEC2020 was Don’s debut at an NCTC event and, in this brief overview, he outlines some of the approaches NCTC will be taking to educate members about new products and services. With his diverse and complementary background that…
