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Lumpy or Squishy Gets a Response – #TIS19
A 6% return on a direct mailer is an example of an outstanding result that Suzanne St. Pierre, Marketing & PR Specialist for All West Communications, describes in the above interview. St. Pierre explains that direct mail is a way for a company’s message to rise above the digital media chatter. Her recommendation is to…
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Cable Expansion by Serving the Underserved #TIS19
“They are kind of the new cable cowboys,” exclaims Kathrine Gessner, president of MCTV, in the above interview. Gessner is referring to the excitement of the MCTV crews in rebuilding a cable system that they acquired. Growth by acquisition is relatively new for MCTV and their first target came via the classifieds. MCTV is actively…
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From Cheerleader to Rodeo Champion – #TIS19
Breaking barriers and breaking broncs is one way to describe what RIDE TV’s Sarah Brown and her teammates are doing on the rodeo circuit. RIDE TV cameras have been documenting the groundbreaking adventures of these pioneering women through the TV show, Cowgirls. And there is no script for the women of this reality-based TV show,…
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A Great Message for All of Us – #TIS19
“It was a great message for all of us,” said Matt Polka, president, and CEO of ACA Connects. Polka was referring to the presentation by Jeff Corwin, biologist, wildlife conservationist and CuriosityStream TV host, where he emphasized the importance of protecting the natural environment. In the above interview, Polka discusses some of the highlights of…
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#TIS19 Overview – Feeling Like Part of the Family
With close to 100 participants, the inaugural Marketing Innovators Group meeting was a huge success and an example of the increasing marketing focus NCTC is bringing to its members. In the above interview, Pam Gillies, NCTC’s Vice President of Marketing and Communications, provides an overview of that pre-TIS 19 event, which included speakers discussing techniques…