Categories
FTTX ViodiTV @ Fiber Connect

From 0 to 22k Subscribers in 2 Years

Kayla Wade details how OEC Fiber’s success in going from zero to 22,000 subscribers is directly related to following the Golden Rule.* That is, first and foremost, OEC Fiber staff treats its customers the way they would want to be treated. This means their focus is on transparency, accountability, and accessibility. From a relationship perspective, […]

Categories
Marketing ViodiTV @ WEC

Augmenting the Human Customer Service Touch

Sandy Hendrick of HTC provides sage advice regarding the importance of being a data-driven company and how that allows automation to help provide a better customer experience.

Categories
Marketing ViodiTV @ The Independent Show

Lumpy or Squishy Gets a Response – #TIS19

A 6% return on a direct mailer is an example of an outstanding result that Suzanne St. Pierre, Marketing & PR Specialist for All West Communications, describes in the above interview. St. Pierre explains that direct mail is a way for a company’s message to rise above the digital media chatter. Her recommendation is to […]

Categories
content ViodiTV

Great Lessons from America’s Everyday Comedian

Behind the humor, comedians often have great insight into the human condition. C Will Myles, commonly known as America’s Everyday Comedian, is no exception as his academic background of psychology and theater set up a career that goes beyond comedy and includes motivational speeches. Kristi Westbrock of CTC hired C. Willi to make a virtual […]

Categories
Broadband Marketing ViodiTV

A Marriage of Marketing & Technology

One of the key takeaways from Calix’s 2019 ConneXions is the marriage of technology and marketing, according to Bernie Arnason, Principal with the Pivot Group. One might say this marriage has been formalized with Calix’s Go to Market Partner program, which Pivot Group is one of the certified partners. From a technology perspective, it is […]

Categories
Marketing ViodiTV @ The Independent Show

#TIS19 Overview – Feeling Like Part of the Family

With close to 100 participants, the inaugural Marketing Innovators Group meeting was a huge success and an example of the increasing marketing focus NCTC is bringing to its members. In the above interview, Pam Gillies, NCTC’s Vice President of Marketing and Communications, provides an overview of that pre-TIS 19 event, which included speakers discussing techniques […]

Categories
FTTX Marketing ViodiTV ViodiTV @ NTCA

Stepping Into the GigaZone – A Committment to Local Economic Development

Helping with economic development for the communities they serve is part of Paul Bunyan Communications’ mission statement. Economic development is one of the motivations for PBC’s restructuring of its offering to one that is centered around an all-fiber, broadband vision. Paul Bunyan’s GigaZone, announced last Thursday, made a big splash in the news (featured on the […]

Categories
Marketing ViodiTV @ The Independent Show

Green Cable

Levi Maaia of Full Channel describes their, award-winning, GreenLink program and how they are allowing their customers to choose renewable power sources to power their respective broadband and television connections. As Maaia explains, Full Channel has a partnership with People’s Power and Light to handle the logistics of purchasing the power for its customers. For its administrative and back-office, Full Channel […]

Categories
FTTX ViodiTV @ MTA

The Gigabit “Halo Effect”

“There is this thing called a halo effect,” said David Seda, Vice President of Marketing for Calix. Seda says that the customer perceive those operators who offer gigabit services as being cutting-edge. As such, gigabit service is lifting the perceived value of an operators’ other services. Seda also talks about the increasing importance of software […]

Categories
IEEE Intel's Transition to Success: From Memory to the Microprocessor

The Inside Scoop on Intel Inside and Other Intel Marketing Successes – Part 11

Weissberger invites Dave to share his long time, working relationship with Andy Grove.  When Dave first met Andy, the latter felt that “marketing was a waste of time and sales was a waste of energy.”  But once Grove became CEO, he broadened his view and ideas about marketing. Dave describes a 1984 IBM industry event he participated to commemorate the […]

%d bloggers like this: