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Common Sense Communications About Communications
“The connection to the community and rural areas is kind of what’s always been important to me,” states Jimmy Todd, CEO/General Manager of Nex-Tech in Lenora, Kansas. Todd, who is also the incoming chair of the Fiber Broadband Association reflects on a fiber journey that began for his cooperative in 1996. In the above interview,…
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Be Authentic and Transparent in Your Marketing – #fiberconnect2023
Marketing from the Beginning & Never Ending Authenticity and transparency describe the common message from the FiberConnect 2023 panel, Messages Matter: Crafting Go-to-market Plans for Fiber Broadband. Moderated by Kim McKinley CMO of UTOPIA Fiber, these concepts are central to effective marketing strategies today. McKinley, who is also Board Secretary of the Fiber Broadband Association,…
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Connecting and Collaborating at SRC Live and Beyond
Video Summary “What we are trying to do here at this meeting [SRC Live] is to connect all the dots,” explains NTCA CEO, Shirley Bloomfield, in the above video. SRC Live is about communications, collaboration, and sharing best practices between NTCA Smart Community members. It is about learning how to maximize the value of the…
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From 0 to 22k Subscribers in 2 Years
Kayla Wade details how OEC Fiber’s success in going from zero to 22,000 subscribers is directly related to following the Golden Rule.* That is, first and foremost, OEC Fiber staff treats its customers the way they would want to be treated. This means their focus is on transparency, accountability, and accessibility. From a relationship perspective,…
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Augmenting the Human Customer Service Touch
Sandy Hendrick of HTC provides sage advice regarding the importance of being a data-driven company and how that allows automation to help provide a better customer experience.
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Lumpy or Squishy Gets a Response – #TIS19
A 6% return on a direct mailer is an example of an outstanding result that Suzanne St. Pierre, Marketing & PR Specialist for All West Communications, describes in the above interview. St. Pierre explains that direct mail is a way for a company’s message to rise above the digital media chatter. Her recommendation is to…