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Great Lessons from America’s Everyday Comedian
Behind the humor, comedians often have great insight into the human condition. C Will Myles, commonly known as America’s Everyday Comedian, is no exception as his academic background of psychology and theater set up a career that goes beyond comedy and includes motivational speeches. Kristi Westbrock of CTC hired C. Willi to make a virtual…
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A Marriage of Marketing & Technology
One of the key takeaways from Calix’s 2019 ConneXions is the marriage of technology and marketing, according to Bernie Arnason, Principal with the Pivot Group. One might say this marriage has been formalized with Calix’s Go to Market Partner program, which Pivot Group is one of the certified partners. From a technology perspective, it is…
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#TIS19 Overview – Feeling Like Part of the Family
With close to 100 participants, the inaugural Marketing Innovators Group meeting was a huge success and an example of the increasing marketing focus NCTC is bringing to its members. In the above interview, Pam Gillies, NCTC’s Vice President of Marketing and Communications, provides an overview of that pre-TIS 19 event, which included speakers discussing techniques…
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Stepping Into the GigaZone – A Commitment to Local Economic Development
Helping with economic development for the communities they serve is part of Paul Bunyan Communications’ mission statement. Economic development is one of the motivations for PBC’s restructuring of its offering to one that is centered around an all-fiber, broadband vision. Paul Bunyan’s GigaZone, announced last Thursday, made a big splash in the news (featured on the…
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Green Cable
Levi Maaia of Full Channel describes their, award-winning, GreenLink program and how they are allowing their customers to choose renewable power sources to power their respective broadband and television connections. As Maaia explains, Full Channel has a partnership with People’s Power and Light to handle the logistics of purchasing the power for its customers. For its administrative and back-office, Full Channel…
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The Gigabit “Halo Effect”
“There is this thing called a halo effect,” said David Seda, Vice President of Marketing for Calix. Seda says that the customer perceive those operators who offer gigabit services as being cutting-edge. As such, gigabit service is lifting the perceived value of an operators’ other services. Seda also talks about the increasing importance of software…
