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The Inside Scoop on Intel Inside and Other Intel Marketing Successes – Part 11
Weissberger invites Dave to share his long time, working relationship with Andy Grove. When Dave first met Andy, the latter felt that “marketing was a waste of time and sales was a waste of energy.” But once Grove became CEO, he broadened his view and ideas about marketing. Dave describes a 1984 IBM industry event he participated to commemorate the…
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A Level Headed Approach to New Products
Managing the product lifecycle is a challenge in today’s ultra-competitive and quickly changing world of high-tech. LEVEL Studios helps CE vendors embrace the big picture while creating and implementing the fine details that make a product rise above the competition. More than an ad agency or marketing group, their use of technology allows them to…
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Local Content Draws Local Audience
Howard Sherpe of Vernon Telephone Cooperative tells how local content on local TV is a great marketing tool. There is a social networking element to local content where people want to see and hear local people, to watch local events, and to get the local channel. It's the most popular channel out of over 100.…
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Capturing Minds at WSTA PR/Mktg
An interview with Tony Rubleski of Mind Capture Group at the WSTA 2010 PR/Marketing seminar. I asked Tony to describe his 2 day workshop using items from his presentation (controversy and problem solving) and to highlight his message. This segment of ViodiTV is brought to you by HEM Productions. Produced by Roger Bindl.
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Inbound Marketing How, What, Why?
Ken Pyle interviews Mike Volpe, HubSpot, on Inbound Marketing… What is it? Why Do It? How it will change your marketing plan. Volpe suggest that marketers need to think like a publisher, instead of an advertiser. The implication is that companies need to be content producers, which is something consistent with what Viodi has been…
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Marketing, Monetizing, & Technical Sides of Video
Michael Koons of Cisco discusses how service velocity is an increasingly important factor in a telco’s ability to remain competitive. He also talks of how the video headend is morphing into a video data center. Michael touched on these points and more as a keynote speaker at OPASTCO’s 2009 Tech and Marketing Symposium. ViodiTV is…