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A Huge Family Reunion – #TIS18
“It’s just a huge family reunion,” is how NCTC Vice President of Operations Brian Jones describes The Independent Show. He and Caprice Caster, NCTC’s Event Planning & Marketing Specialist, reflect on some of the highlights of TIS2018 and some of the speakers, such as cable pioneer John Hendricks and Top Chef Brook Williamson, who enlightened…
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How Can You Make Video Relevant? #TIS18
“How can you make video relevant,” asks Tom Whitaker Senior Vice President of Shentel. He answers his own question by suggesting that operators need to find different ways to add value to the video product, including having features like whole home Wi-Fi and whole home access to video content. Whitaker brings his take on…
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Switch the Script to You Deserve #TIS18
“Switch the script…so that you are focused on the customer,” implores Dr. Frank Luntz. Luntz, well-known for his astute political commentary and polling, provides sage marketing advice to the operators at the 2018 Independent Show. He stresses that operators focus on the needs of the customers, instead of focusing on their products. The challenge for…
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Curiosity Led to Discovery and More #TIS18
“Why can’t this be on television,” asked a University of Alabama student in the 1970s? The young John Hendricks was referring to the documentaries he was cataloging for his professor. That question led to his founding of the Discovery Networks in the 1980s and many other innovative ideas, such as Your Choice TV, an early…
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The Hybrid OTT/Local News Channel #TIS18
We have probably all seen them; the short, informative and entertaining gadget videos produced by Cheddar that regularly appear on social media sites. What may not be so well known is that Cheddar also offers two different, live news, channels that broadband providers operators can provide, at no cost, to their subscribers. Speaking at the…
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Yes, YouToo America #TIS18
The TV past met the present and the future at the 2018 Independent Show as the ViodiTV cameras caught up with the hosts of Macabre Theatre and Alive and Well, respectively, that are broadcast on Youtoo America. Lisa Loring, who portrayed Wednesday Addams from the classic TV show of the 1960s, the Addams Family and…