Sandy Hendrick of HTC provides sage advice regarding the importance of being a data-driven company and how that allows automation to help provide a better customer experience.
A 6% return on a direct mailer is an example of an outstanding result that Suzanne St. Pierre, Marketing & PR Specialist for All West Communications, describes in the above interview. St. Pierre explains that direct mail is a way for a company’s message to rise above the digital media chatter. Her recommendation is to […]
One of the key takeaways from Calix’s 2019 ConneXions is the marriage of technology and marketing, according to Bernie Arnason, Principal with the Pivot Group. One might say this marriage has been formalized with Calix’s Go to Market Partner program, which Pivot Group is one of the certified partners. From a technology perspective, it is […]
With close to 100 participants, the inaugural Marketing Innovators Group meeting was a huge success and an example of the increasing marketing focus NCTC is bringing to its members. In the above interview, Pam Gillies, NCTC’s Vice President of Marketing and Communications, provides an overview of that pre-TIS 19 event, which included speakers discussing techniques […]
Pen and paper is sometimes the best way to draw attention in today’s world of continuous electronic distraction. A&E traveled back to the future at the 2018 Independent Show to engage people with postcards featuring pictures of A&E shows. Their non-flashy booth featured an old-time communications device,; a post office box, where attendees could mail […]
Helping with economic development for the communities they serve is part of Paul Bunyan Communications’ mission statement. Economic development is one of the motivations for PBC’s restructuring of its offering to one that is centered around an all-fiber, broadband vision. Paul Bunyan’s GigaZone, announced last Thursday, made a big splash in the news (featured on the […]
As simple and as safe as a car combined with the benefits of a motorcycle is what LIT Motors promises with its C-1 electric vehicle. With a projected range of almost 200 miles, a top speed of over 100 miles per hour and anticipated pricing in the mid-20 thousands (before tax credits), the C-1 (working name) has potential […]
Levi Maaia of Full Channel describes their, award-winning, GreenLink program and how they are allowing their customers to choose renewable power sources to power their respective broadband and television connections. As Maaia explains, Full Channel has a partnership with People’s Power and Light to handle the logistics of purchasing the power for its customers. For its administrative and back-office, Full Channel […]
Ken Pyle talks with Chris Purdy on Bundlemania at OPASTCO’s 2009 PR/Mktg Symposium. ViodiTV is produced by Roger Bindl video camera/editing & Ken Pyle interview.
Ken Pyle interviews Mike Volpe, HubSpot, on Inbound Marketing… What is it? Why Do It? How it will change your marketing plan. Volpe suggest that marketers need to think like a publisher, instead of an advertiser. The implication is that companies need to be content producers, which is something consistent with what Viodi has been […]