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Be Authentic and Transparent in Your Marketing – #fiberconnect2023
Marketing from the Beginning & Never Ending Authenticity and transparency describe the common message from the FiberConnect 2023 panel, Messages Matter: Crafting Go-to-market Plans for Fiber Broadband. Moderated by Kim McKinley CMO of UTOPIA Fiber, these concepts are central to effective marketing strategies today. McKinley, who is also Board Secretary of the Fiber Broadband Association,…
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Connecting and Collaborating at SRC Live and Beyond
Video Summary “What we are trying to do here at this meeting [SRC Live] is to connect all the dots,” explains NTCA CEO, Shirley Bloomfield, in the above video. SRC Live is about communications, collaboration, and sharing best practices between NTCA Smart Community members. It is about learning how to maximize the value of the…
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Augmenting the Human Customer Service Touch
Sandy Hendrick of HTC provides sage advice regarding the importance of being a data-driven company and how that allows automation to help provide a better customer experience.
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Lumpy or Squishy Gets a Response – #TIS19
A 6% return on a direct mailer is an example of an outstanding result that Suzanne St. Pierre, Marketing & PR Specialist for All West Communications, describes in the above interview. St. Pierre explains that direct mail is a way for a company’s message to rise above the digital media chatter. Her recommendation is to…
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A Marriage of Marketing & Technology
One of the key takeaways from Calix’s 2019 ConneXions is the marriage of technology and marketing, according to Bernie Arnason, Principal with the Pivot Group. One might say this marriage has been formalized with Calix’s Go to Market Partner program, which Pivot Group is one of the certified partners. From a technology perspective, it is…
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#TIS19 Overview – Feeling Like Part of the Family
With close to 100 participants, the inaugural Marketing Innovators Group meeting was a huge success and an example of the increasing marketing focus NCTC is bringing to its members. In the above interview, Pam Gillies, NCTC’s Vice President of Marketing and Communications, provides an overview of that pre-TIS 19 event, which included speakers discussing techniques…