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Switch the Script to You Deserve #TIS18
“Switch the script…so that you are focused on the customer,” implores Dr. Frank Luntz. Luntz, well-known for his astute political commentary and polling, provides sage marketing advice to the operators at the 2018 Independent Show. He stresses that operators focus on the needs of the customers, instead of focusing on their products. The challenge for…
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Curiosity Led to Discovery and More #TIS18
“Why can’t this be on television,” asked a University of Alabama student in the 1970s? The young John Hendricks was referring to the documentaries he was cataloging for his professor. That question led to his founding of the Discovery Networks in the 1980s and many other innovative ideas, such as Your Choice TV, an early…
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The Hybrid OTT/Local News Channel #TIS18
We have probably all seen them; the short, informative and entertaining gadget videos produced by Cheddar that regularly appear on social media sites. What may not be so well known is that Cheddar also offers two different, live news, channels that broadband providers operators can provide, at no cost, to their subscribers. Speaking at the…
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OTT Morphing & Providing More Choice – #TIS18 Highlights – Part 1
Over-the-Top video is morphing into an offering that NCTC members are making available through their platforms, providing consumers more choice and convenience, according to Rich Fickle, NCTC president and CEO. In the above video Fickle offers up highlights from the 2018 Independent Show, TIS18. Echoing many of the TIS18 speakers, he suggests that operators need…
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Nurturing Innovation – #NCTCWEC
Expanding internationally has given CableLabs both scale and the opportunity to find innovation from around the world, according to CableLabs’ COO, Chris Lammer. CableLabs’s Upramp program is another way they are nurturing innovation. Upramp matches young companies that are fresh from accelerators with mentors from the CableTV industry to help them develop products that meet…
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Clean Restrooms = Happy Customers
It all starts with clean restrooms, indicates Business Growth Speaker, Meridith Elliot Powell. Powell was referring to Buc-ee’s, the iconic Texas-based gas station chain, and how the founders realized that a clean restroom was the most important feature for road-weary travelers looking for a brief rest. By focusing on a feature that other gas stations…
