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A Marriage of Marketing & Technology
One of the key takeaways from Calix’s 2019 ConneXions is the marriage of technology and marketing, according to Bernie Arnason, Principal with the Pivot Group. One might say this marriage has been formalized with Calix’s Go to Market Partner program, which Pivot Group is one of the certified partners. From a technology perspective, it is…
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Fiber, 5G and Beyond
“They are actually going to be providing the access technology that enables a lot of this 5G network,” explains Teresa McGaughey, Sr. Director, Product Marketing for Calix. Speaking at the 2019 NTCA Business and Technology conference, McGaughey provides an overview of her talk on what she terms the alphabet soup of acronyms that encompass emerging…
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A New Way to Listen and Interact with the Customer
The ability of the service provider to “own the customer experience” could get a little easier in 2018 with the help of a new gateway from Calix. As explained by Calix’s Chris Bernard, the prototype GigaCenter, demonstrated in the above video at ConneXions 2017, incorporates a microphone and speaker, enabling the service provider to provide…
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The Service Provider Flop
Using the high-jump and the initially unorthodox Fosbury Flop from the 1968 Olympics as a metaphor, Calix’s David Seda, the keynote speaker at the 2015 IP Possibilities Conference, suggested that it is time for the Service Provider Flop. That is, service providers must go from a network-centric way of looking at things to “Subscriber In”. This…
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The Gigabit “Halo Effect”
“There is this thing called a halo effect,” said David Seda, Vice President of Marketing for Calix. Seda says that the customer perceive those operators who offer gigabit services as being cutting-edge. As such, gigabit service is lifting the perceived value of an operators’ other services. Seda also talks about the increasing importance of software…