Using the high-jump and the initially unorthodox Fosbury Flop from the 1968 Olympics as a metaphor, Calix’s David Seda, the keynote speaker at the 2015 IP Possibilities Conference, suggested that it is time for the Service Provider Flop. That is, service providers must go from a network-centric way of looking at things to “Subscriber In”. This customer-centric view of things implies several things:
- Operators must make data-driven decisions (implying good data is available at relatively low-cost)
- All business functions must be on board and adopting a data-driven model (implying silos are broken down between functions)
- Every conversation within the company must start from the customer’s perspective
He suggested changing the way things are done will not be easy, but with perseverance and practice, “New approaches will yield break-through performances.”
[Note: Seda’s presentation was one of the most talked about presentations at the 2015 IP Possibilities Conference. Having heard Seda speak before, he always does an amazing job of telling a story and relating it to some practical advice for operators.]
Coverage of the 2015 IP Possibilities made possible by NTCA.