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#TIS19 Overview – Feeling Like Part of the Family
With close to 100 participants, the inaugural Marketing Innovators Group meeting was a huge success and an example of the increasing marketing focus NCTC is bringing to its members. In the above interview, Pam Gillies, NCTC’s Vice President of Marketing and Communications, provides an overview of that pre-TIS 19 event, which included speakers discussing techniques…
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Mr. Polka Goes to Washington #WEC2019
As the lone telecom representative at a Senate Commerce Committee hearing last month, ACA’s Matt Polka stressed the importance of reliable and robust broadband for the U.S. to maintain its competitiveness. In the above interview, he points out that broadband is also critical for the operation of other infrastructures, from ports and waterways to trucking…
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Switch the Script to You Deserve #TIS18
“Switch the script…so that you are focused on the customer,” implores Dr. Frank Luntz. Luntz, well-known for his astute political commentary and polling, provides sage marketing advice to the operators at the 2018 Independent Show. He stresses that operators focus on the needs of the customers, instead of focusing on their products. The challenge for…
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OTT Morphing & Providing More Choice – #TIS18 Highlights – Part 1
Over-the-Top video is morphing into an offering that NCTC members are making available through their platforms, providing consumers more choice and convenience, according to Rich Fickle, NCTC president and CEO. In the above video Fickle offers up highlights from the 2018 Independent Show, TIS18. Echoing many of the TIS18 speakers, he suggests that operators need…
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Welcome to OTMR #TIS18
OTMR – One Touch Make-Ready will soon be the rule of the land; at least in the thirty states governed by the FCC’s latest rules on pole attachments. This ruling, which largely follows the BDAC (Broadband Deployment Advisory Committee) recommendations, applies only to investor-owned utilities and telephone companies and not coop or municipal-owned poles. Although…
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Continual Broadband Investment Is Necessary – #TIS17
“You have to keep reinvesting in your network to assure performance,” says Bryan Lynch, Senior Vice President of Cable for Schurz Communications. For Schurz Communications, this has meant four major upgrades to their network in its 50+-year existence with the latest iteration being fiber-to-the-home (FTTH). Lynch points out that the investment has been substantial. He…
