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And the Winner of this Year’s Elections….
Whatever the outcome of the local and national elections, the media business will be a winner, according to David Solomon, Chief Revenue Officer for Viamedia. Viamedia manages advertising for over 60 cable and IPTV operators nationwide. Solomon suggests that the ability to target on a geographic basis will make this a winning year for cable and…
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The Golden Age of Local TV Advertising
We are going through a a golden age; a renaissance; of TV programming,” said Mark Lieberman president and CEO of Viamedia. “It is the best platform; the most engaging platform for advertisers to get across their message.” He was referring to the value of television for advertisers. In the above video interview, Lieberman discusses how Viamedia and its division,…
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Perspectives on Advertising with Tim Hanlon
ViodiTV Sponsorship Opportunities – Click Here "It’s not about television anymore. It’s about video across multiple touchpoints," so says Tim Hanlon, Executive Vice President of Duneo Ventures in this interview at CableNEXT. He discusses how quickly online video is doing the things that cable VOD has promised for years. He and his group bring an…
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IPTV in a Cable World
This brief interview with Fred Dawson of ScreenPlays Magazine explains his motivation for putting together a conference – 5/21 and 5/22 in New York – that focuses on the possible expansion into IPTV by Cable Television Operators.