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Future-Proofing the Network to Remain Competitive #WEC20
“Our members are future-proofing their networks by either upgrading DOCSIS or fiber to the home (FTTH),” says NCTC CFO, Lisa Hood. Hood was reflecting on Frank Louthan’s recommendations that NCTC members continue their investments in their respective networks. According to Louthan, Managing Director, Telecommunications Services at Raymond James at WEC2020, this continued investment will keep…
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Lumpy or Squishy Gets a Response – #TIS19
A 6% return on a direct mailer is an example of an outstanding result that Suzanne St. Pierre, Marketing & PR Specialist for All West Communications, describes in the above interview. St. Pierre explains that direct mail is a way for a company’s message to rise above the digital media chatter. Her recommendation is to…
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Social Customer Support #TIS19
Moving from customer service to customer experience is the change in approach that Misty Tuttle, Sales and Marketing Manager for Horizon, describes in the above interview. She speaks about the importance of meeting the customer where they are and providing support when needed. She is skeptical of the ability of automated bots as replacement of…
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Cable Expansion by Serving the Underserved #TIS19
“They are kind of the new cable cowboys,” exclaims Kathrine Gessner, president of MCTV, in the above interview. Gessner is referring to the excitement of the MCTV crews in rebuilding a cable system that they acquired. Growth by acquisition is relatively new for MCTV and their first target came via the classifieds. MCTV is actively…
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Brilliantly Simple & App-Free Contact Tracing from the Aloha State
“If this gets someone tested and saves a potential death, it is worth it,” explains Aryn Nakaoka regarding his app-free, contact tracing program, Covid Tracking Hawaii. An entrepreneur from the Aloha State, Nakaoka’s motivation comes from his desire to keep all aspects of Hawaii healthy. The motivation for his solution was a visit to a…
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Broadband Partners in Education & More
Addressing the “summer slide” for the digital disadvantaged is something that Etex has been pursuing with its local education and faith communities long before the shutdown. In the above ViodiTV Real-Time Conversation, Charlie Cano, Etex’s General Manager/CEO, talks about their efforts to use its broadband platform to help students all year long. The approach they…
