The Story in Our Eyes – Eye-Tracking Tech #CES2018

If the eyes are the portal to the soul, then the Swedish company, Tobii may be the electronic way to enter that portal. At CES2018, Tobii demonstrated their eye-tracking technology integrated into gaming laptops, as well as a virtual reality headset. And the results are amazing, as demonstrated in their virtual reality headset. Their virtual reality demonstration made it clear that when the computer knows where the participant is looking, it can provide much more realistic feedback.

It isn’t all fun and games, however, as eye-tracking technology is used in a number of verticals, including eye testing (more on that in another ViodiTV interview), automotive and research. Regarding research, eye tracking has been used for years to understand where people are viewing screens (e.g. to improve user interfaces). Oscar Werner, former President of Tobii Tech, indicates that they have a built-in firewall between research and commercial applications, as part of their licensing deals, commercial clients can’t use their products for research.