The Story in Our Eyes – Eye-Tracking Tech #CES2018

If the eyes are the portal to the soul, then the Swedish company, Tobii may be the electronic way to enter that portal. At CES2018, Tobii demonstrated their eye-tracking technology integrated into gaming laptops, as well as a virtual reality headset. And the results are amazing, as demonstrated in their virtual reality headset. Their virtual reality demonstration made it clear that when the computer knows where the participant is looking, it can provide much more realistic feedback.

It isn’t all fun and games, however, as eye-tracking technology is used in a number of verticals, including eye testing (more on that in another ViodiTV interview), automotive and research. Regarding research, eye tracking has been used for years to understand where people are viewing screens (e.g. to improve user interfaces). Oscar Werner, former President of Tobii Tech, indicates that they have a built-in firewall between research and commercial applications, as part of their licensing deals, commercial clients can’t use their products for research.

3 responses to “The Story in Our Eyes – Eye-Tracking Tech #CES2018”

  1. Ken Pyle Avatar
    Ken Pyle

    Another amazing application for the Tobii technology – adding eye-driven, touchless interaction with an iPad. A wonderful application for anyone who needs an alternative to a touch interface.

  2. Ken Pyle Avatar
    Ken Pyle

    Here is another eye tracking software technology company.

    The amazing thing about eyetracking is it does allow for figuring out intent without having to say something or physically move something with one’s hands.

  3. […] Low-cost identification of health issues, whether concussions, developmental issues or debilitating diseases is a huge challenge, particularly in rural areas where specialists are often not available. Enter Righteye with its solution that includes eye-tracking technology powered by Tobii. […]

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