“Cable operators have to embrace that change [Over-the-top video consumption],” said NCTC president and CEO Rich Fickle at the ACA Summit 21. Echoing last week’s announcement between Netflix and several large independent operators, Fickle suggested that the winning approach for operators is to unify traditional and over-the-top services making it simple for the consumer to use.¹

He points out that NCTC and its members present a significant opportunity for the vendor community. Fickle discusses the opportunity for collaboration among its members and to use the collective intelligence to create solutions that serve their customers. The MCTV authentication solution for TV Everywhere is cited as an example of how members can help members.

He suggests that, because many of them are privately owned, NCTC can look beyond the current quarter and invest for long-term results.

NCTC’s upcoming Independent Show presents an opportunity for members to learn from each other. This year will be extra special as it will celebrate the NCTC’s 30th year and it will be in NCTC’s hometown of Kansas City.

¹From a 4/25 press release

“Atlantic Broadband, Grande Communications and RCN today announced partnerships with Netflix, Inc. (NASDAQ: NFLX) to enable their customers to easily find and watch the best shows and movies from Netflix through the same set-top box used to watch Live TV.”