Hyper-Local Content – An Interview with ACA’s Robert Shema

Rural cable operators and the independent telco probably have more in common with each other than they do with the larger urban MSOs and RBOCs (if that term still applies). Robert Shema, Chief Operating Officer for the American Cable Association, talks of the importance of local content and suggests that many small operators are providing more relevant local content than are the TV broadcasters. Shema’s comments point to the idea that there are many opportunities for independent cable operators and independent telcos to partner to improve service for their respective customers, while helping their bottom line.


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