“Hopefully, we can rise above political divisions and focus on better mapping, better identification of who needs broadband, and how we can work together to make sure they get it,” states Matt Polka. Polka, president and CEO of ACA Connects, is referring to a comment made at last week’s 2020 Independent Show (TIS20) by political […]
A 6% return on a direct mailer is an example of an outstanding result that Suzanne St. Pierre, Marketing & PR Specialist for All West Communications, describes in the above interview. St. Pierre explains that direct mail is a way for a company’s message to rise above the digital media chatter. Her recommendation is to […]
Breaking barriers and breaking broncs is one way to describe what RIDE TV’s Sarah Brown and her teammates are doing on the rodeo circuit. RIDE TV cameras have been documenting the groundbreaking adventures of these pioneering women through the TV show, Cowgirls. And there is no script for the women of this reality-based TV show, […]
Pen and paper is sometimes the best way to draw attention in today’s world of continuous electronic distraction. A&E traveled back to the future at the 2018 Independent Show to engage people with postcards featuring pictures of A&E shows. Their non-flashy booth featured an old-time communications device,; a post office box, where attendees could mail […]
“It’s just a huge family reunion,” is how NCTC Vice President of Operations Brian Jones describes The Independent Show. He and Caprice Caster, NCTC’s Event Planning & Marketing Specialist, reflect on some of the highlights of TIS2018 and some of the speakers, such as cable pioneer John Hendricks and Top Chef Brook Williamson, who enlightened […]
“Switch the script…so that you are focused on the customer,” implores Dr. Frank Luntz. Luntz, well-known for his astute political commentary and polling, provides sage marketing advice to the operators at the 2018 Independent Show. He stresses that operators focus on the needs of the customers, instead of focusing on their products. The challenge for […]
We have probably all seen them; the short, informative and entertaining gadget videos produced by Cheddar that regularly appear on social media sites. What may not be so well known is that Cheddar also offers two different, live news, channels that broadband providers operators can provide, at no cost, to their subscribers. Speaking at the […]
The TV past met the present and the future at the 2018 Independent Show as the ViodiTV cameras caught up with the hosts of Macabre Theatre and Alive and Well, respectively, that are broadcast on Youtoo America. Lisa Loring, who portrayed Wednesday Addams from the classic TV show of the 1960s, the Addams Family and […]
Networks need to focus on the consumer experience and not use B2B language says Bob Gold, CEO of Bob Gold & Associates. This is one of the pearls of wisdom from Gold’s recent survey of industry professionals about streaming media services like Netflix, Hulu and start-up video brands. Gold points out that, with so many […]
The Independent Show is about bringing people together to build relationships, according to American Cable Association President and CEO, Matt Polka, filmed at last week’s TIS18 in Anaheim. Polka stresses that the family aspects of the conference make it unique and provides a foundation for business relationships that extend beyond the length of the 4-day […]