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From Static to Dynamic
At NAB 2013, TELiBrahma announced the release of Point 360, an, “Augmented reality marketing platform for brands and agencies that connects image recognition, video recognition, social integration and geo-targeting technology from TV to Print to Mobile.” ViodiTV got a glimpse of this development at CES, as seen in the above interview with TELiBrahma’s Manoj Panedka.…
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The Piracy Continuum
Stuart Rosove of Irdeto explains the nuance associated with identifying content theft. In this interview, he explains the framework for how Irdeto looks at the content security continuum. Ensuring easy access to the legitimate consumer on whatever device she wants is one of the problems Irdeto is trying to solve. Rosove points out a number…
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A “Jinni” to Find “I Dream of Jeannie” and more
The shortcomings of the traditional television grid guide is what drove Yosi Glick’s push to find a better way for people to discover content. Jinni’s approach uses algorithms to extract meaning from the synopsis of television shows. With 2,200 tags, their genome approach creates a user-centric guide. As such, they are looking to provide content…
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Discovery and Learning in Silicon Valley
“Learning is the process of discovering and exploring,” says former student and ClassConnect founder, Eric Simons. Simons talks about the importance of putting rich (e.g. video, audio, interactivity) content into the hands of students to engage them in the learning process. His company, ClassConnect, has content curation and creation tools that fit into a teacher’s…
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Cloud-Based Local Content
Using the cloud to deliver local, linear and on-demand content is what Jesse Lerman of TelVue demonstrates in this brief video interview at the 2012 OTTCON (Over the Top Conference) in Santa Clara, CA. TelVue has taken their base product, which is deployed in hundreds of headends and local access channel origination stations, and moved…
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The Connected Yahoo!
How do you hide the complexity from the consumer? This question, raised by Russ Schafer, Senior Director, Global Consumer and Business Marketing (Developer, Advertiser, Channel) at Yahoo!, may be the most important one in determining the success of interactive television. He suggested that ease of use and convenience are critical to ensure customer adoption. …