“Our culture makes a difference,” is emblazoned on the Peak Internet Culture Coin. Speaking at the Fiber Broadband Association’s Fiber Connect 2021, Peak Internet’s president/CEO Rick Petersen explains that this coin is a constant reminder for Peak Internet staff and others about the tenets of their culture, which are encapsulated in the acronym, MOTOR:

• Make a difference
• Own the problem
• take the Time to care
• Engage resistance
• Relax and have fun

It was great catching up with Rick and receiving a physical reminder of his organization’s culture. As he lightheartedly warns, I better have the culture coin with me the next time we meet or the coffee is on me.

See part one of this interview at https://www.viodi.tv/2021/10/02/a-culture-of-passion-and-humility-as-the-foundation-for-broadband/

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