MOTOR Sums Up Their Culture

“Our culture makes a difference,” is emblazoned on the Peak Internet Culture Coin. Speaking at the Fiber Broadband Association’s Fiber Connect 2021, Peak Internet’s president/CEO Rick Petersen explains that this coin is a constant reminder for Peak Internet staff and others about the tenets of their culture, which are encapsulated in the acronym, MOTOR:

It was great catching up with Rick and receiving a physical reminder of his organization’s culture. As he lightheartedly warns, I better have the culture coin with me the next time we meet or the coffee is on me.

See part one of this interview at

This video was made possible by Calix.

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