“We didn’t even have towers. We had no idea how to get into the wireless business,” said Lee Chambers, CEO of Sandhill Telephone Cooperative. In the above interview, he explains how this incumbent local exchange carrier built a wireless network within an 18 month period. This LTE data-centric network has allowed Sandhill to reach out beyond their traditional boundaries and serve customers; many who only had access to the Internet through dial-up or satellite.

He talks about:

• the process of how they got into the wireless business,
• their position in the market
• their marketing techniques to get to prospects who had never heard of this 60+ year operator
• how they dealt with spectrum and devices
• how the radio towers they built offer potential opportunities beyond their own network
• how the additional fiber backbone to connect their radio towers will allow them to reach new business prospects