Retransmission Consent 101

A government bailout for broadcasters is how retransmission consent was characterized by Matt Polka, president of the ACA, in the panel he moderated at the Independent Show.  This article he penned for CED echoes the comments he made during his panel. In this brief interview after the panel, Polka provides a brief overview of retransmission consent and how the market has changed since the rules were created almost two decades ago.

Some important points made by Polka and his panelists include:

There were some good tips that were given with regard to entering negotiations including:

One response to “Retransmission Consent 101”

  1. […] Retransmission Consent 101 Retrans Consent 101 […]

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.