Promoting community and economic development is one of the benefits the city of North Liberty, IA is finding with their local content presence. In this exclusive interview, Cheryle Caplinger, Communications Director for the city of North Liberty, explains how the city is using PEG (Public, Education and Government) funding to create content that not only brings their community together, but promotes it to businesses and people well outside its border.
She also explains their special partnership with South Slope Cooperative Communications and how they turned to South Slope to help broadcast their signal beyond the borders of North Liberty. With South Slope’s network and its relationship with the state-wide Iowa Network Services, North Liberty was able to help drive a substantial increase in attendance at their annual North Liberty Blues and Barbecue festival.
Meredith Fisher King, Marketing Director for South Slope Cooperative Communications, comments on the relationship with North Liberty and how these two entities complement one another. One gets the sense from King, as well as from observing the town and its continued growth, that its local content efforts are a manifestation of a business-friendly and community-driven environment.
Note: This interview just touches upon the clever things that North Liberty is doing in the way of local content production. A great place to learn more will be at the Calix User’s Group, where Cheryle will be on a panel moderated by this author
For more information on registering for the Calix User’s Group and attending the October 28th panel, please go to http://www.calix.com/usergroup/