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A Cooperative Local Content Solution

by

Ken Pyle


Promoting community and economic development is one of the benefits the city of North Liberty, IA is finding with their local content presence. In this exclusive interview, Cheryle Caplinger, Communications Director for the city of North Liberty, explains how the city is using PEG (Public, Education and Government) funding to create content that not only brings their community together, but promotes it to businesses and people well outside its border.

She also explains their special partnership with South Slope Cooperative Communications and how they turned to South Slope to help broadcast their signal beyond the borders of North Liberty. With South Slope’s network and its relationship with the state-wide Iowa Network Services, North Liberty was able to help drive a substantial increase in attendance at their annual North Liberty Blues and Barbecue festival.

Meredith Fisher King, Marketing Director for South Slope Cooperative Communications, comments on the relationship with North Liberty and how these two entities complement one another. One gets the sense from King, as well as from observing the town and its continued growth, that its local content efforts are a manifestation of a business-friendly and community-driven environment.

Note: This interview just touches upon the clever things that North Liberty is doing in the way of local content production. A great place to learn more will be at the Calix User’s Group, where Cheryle will be on a panel moderated by this author

For more information on registering for the Calix User’s Group and attending the October 28th panel, please go to http://www.calix.com/usergroup/

3 responses to “A Cooperative Local Content Solution”

  1. Viodi View – 10/05/12 | The Viodi View

    […]  The Korner – A Cooperative Local Content Solution Click to View Video […]

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  2. Ken Pyle Avatar
    Ken Pyle

    While a bit off-topic, but somewhat related, the whitepaper found at this link:

    http://www.crowdcontrolhq.com/beyond-broadcasting-whitepaper.php

    provides an interesting argument for cities (councils as they are called in Britain) to provide more efficient services by using social media in a two-way interactive mode (e.g. using Twitter as a front-end to receive customer/citizen concerns). The case study in the aforementioned whitepaper suggests that 73% of those responding to a survey felt more positive after the town had begun implementing social media for dealing with issues (specifically a Twitter feed dealing with impact of snowfalls on school closures, road issues, etc).

    In an email, Aiden Carrol, representing Crowd Control, suggested that city governments could reap, “initial savings of up to 25% of their total communications budget,” by using social media in this way. Crowd Control provides for a workflow process, allowing different levels of access and allowing the appropriate people in city government to respond via social media to a particular topic; freeing up the communications department from having to be a gatekeeper. This approach provides greater accountability, surfaces issues sooner and facilitates faster problem resolution.

    Reply
  3. Autonomous Vehicle View – 10/05/14 | The Viodi View

    […] Service Provider with an extensive Fiber to the Home network serving much of this area (click here to watch a video about they work with the town of North Liberty, IA to spur economic development). […]

    Reply

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