Scott Birnbaum, vice president of the LCD (Liquid Crystal Display) Business at Samsung Semiconductor, Inc., discusses the state of television displays and some of the near and longer-term developments that will make them more useful and ubiquitous. Birnbaum suggests that almost 1/3 of the homes in U.S. are expected to have 3D in their homes by 2014. Some of the first commercial 3DTV applications could be digital signage, where the advertisement jumps out of the screen. He also talks about the “Magic Window” or the use of visible light communications to provide an interactive path between the content on the display and other devices in the home. Lastly, he paints of an interesting picture of augmented reality using transparent LCD screens. 

Note:  This was video was filmed at the Parks Connections 2010 Conference in Santa Clara, CA.