3D TV – Here Today

Roger and I happened to shoot the above video in the Samsung booth at CES 2010, but it could have just as easily been in any number of booths from a number of manufacturers. What is impressive is how quickly the component ecosystem is coming together. Panasonic was showing 3D (dual lenses, with sensors spaced about average the size of eyeballs), digital camcorders for a relatively reasonable $21,000; this is amazing as it is well down the cost curve, as compared to HD cameras when HD launched.

I was surprised at the quality of the video especially because the television rendered the video from two to three dimensions. This is truly amazing; as the implication is the bandwidth of the signal to the TV is no different for 3D, since it is in its native 2D format. We also looked at video created originally for 3D, which is the optimal content format as it is the highest quality.

Conversations with various folks from the floor and from the Parks Associates Connections Conference, suggest that the bandwidth considerations will not be two times what is required for 3D, because much of the difference signal can be computed from the original. A higher quality signal is required; however, so encoding bit rates may increase a bit. The other factor playing in the early adoption of 3DTV is the fact that, according to Kurt Scherf of Parks Associates, there are at least 3 million capable 3D television sets deployed today by people who may not even realize their sets have this cool new feature waiting to be unleashed.

With the announcements from ESPN, Discovery and DirecTV regarding distribution of 3D, the support of 3D on BluRay and the momentum gained from movies like Avatar, 2010 should be the year of 3DTV, right?

Whoa, hold your early adoption horses, we have a chasm to cross…..

Click here to read and see another view on 3D TV.

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