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The Gigabit “Halo Effect”
“There is this thing called a halo effect,” said David Seda, Vice President of Marketing for Calix. Seda says that the customer perceive those operators who offer gigabit services as being cutting-edge. As such, gigabit service is lifting the perceived value of an operators’ other services. Seda also talks about the increasing importance of software…
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Social Media, BYOD – Racing Faster Than Policy
“You really should have a policy that deals with all aspects of technology,” said Megan Anderson an attorney with Gray, Plant and Mooty. The challenge for employers is keeping workplace rules in step with rapid technology changes. In this interview, Anderson provides useful insight into some of the challenges that technologies, such as social media…
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7 Tips for Sales Success
“We all need to be on top of our sales game,” said Kristi Westbrock, Director, HR, Sales & Marketing for CTC. Speaking at the 2013 MTA Annual Convention, she points out that it is important for everyone in a company to have an appreciation for selling. For CTC, part of this translates into their front…
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Transformation from Paper to App – Part 1
An exhibit booth has to have something unique to catch the eye of this grizzled veteran of the trade show floor. To stand out among hundreds of competitors is always challenging for the person responsible for a trade show booth. What makes for a successful display is integrating the conference theme into the booth, while providing…
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At the Pinnacle of Trade Show Exhibition – Part 2
Pinnacle’s exhibit at the Minnesota Telecom Association’s Annual Convention stood out above and beyond any of the thousands of booths I saw this year. As seen in the following video, they incorporated the conference theme into an interactive booth that told how their business has transformed from analog to digital. As such, they were awarded…
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Is It Time to Virtualize Washington D.C.? Telework Might Be the Answer.
With all the acrimony in Washington D.C., there must be a better way to move things forward, particularly with the economy. The above interview with Cliff Albertson of Badger Communications is reminiscent of that political phrase, “It’s the economy, stupid.” He explains that the MTA and its the economic development committee is helping to raise awareness…
