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Tag: interactive advertising

Merging Tech and Media to Promote Monetization

Making advertisements relevant to viewers is what YuMe does. Their ad platform brings Fortune 500 advertisers together with premium content networks. With the analysis they provide, YuMe helps match the right ad to the right person at the right time on the right screen. An example of this sort of ad matching, is their recent…

July 10, 2013
Correll's Interactive Perspective

ViodiTV Sponsorship Opportunities – Click Here Industry consultant and former Sun Microsystems executive, Bill Correll, provides an overview of the panels he moderated at the CableNEXT conference. Additionally, he provides some interesting perspectives on the state of interactive television and advertising.

December 11, 2007

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Tag: interactive advertising

Merging Tech and Media to Promote Monetization

Correll's Interactive Perspective