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Common Sense Communications About Communications
“The connection to the community and rural areas is kind of what’s always been important to me,” states Jimmy Todd, CEO/General Manager of Nex-Tech in Lenora, Kansas. Todd, who is also the incoming chair of the Fiber Broadband Association reflects on a fiber journey that began for his cooperative in 1996. In the above interview,…
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The SMART Park – A Place with a Purpose
It is “a place with a purpose,” says Arell Chapman, Chief Strategy Officer of the Midwest Energy & Communications (MEC). In the above interview, Chapman is speaking about MEC’s 250 acres of developable land adjacent to the headquarters of this energy and communications company.1 The Southwest Michigan Advanced Research and Technology (SMART) Park is designed to…
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Be Authentic and Transparent in Your Marketing – #fiberconnect2023
Marketing from the Beginning & Never Ending Authenticity and transparency describe the common message from the FiberConnect 2023 panel, Messages Matter: Crafting Go-to-market Plans for Fiber Broadband. Moderated by Kim McKinley CMO of UTOPIA Fiber, these concepts are central to effective marketing strategies today. McKinley, who is also Board Secretary of the Fiber Broadband Association,…
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Beyond the Fiber Halo – #fiberconnect2023
Summary A recent study, led by RVA, LLC and sponsored by the Fiber Broadband Association, found that consumers have a very positive perception of fiber-to-the-home (FTTH). In the study of 4,000 randomly selected, U.S. online customers, 63% of respondents said that fiber is the best type of internet available, and 33% said they would be…
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The Open ODN – Upgrade Without Downtime #fiberconnect2023
A customer support issue from decades ago remains fresh in Bernd Hesse’s mind. He saw first-hand at Raynet that it was not possible to implement a physical upgrade to the optical last-mile network without significant service disruption. In the above interview, filmed at FBA’s Fiber Connect 2023, he contends that this issue remains. Like his…
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There’s a Place for You – Women in Fiber at #FiberConnect2023
“There’s a place for you,” states Alexa Edens, U.S. Industry Committee Chair for Women in Fiber. Edens, who is also Senior Director of Cloud Strategy and Business Development for KGPCo, explains that the fiber optics industry has a variety of jobs for women of all skills and interests. Part of the purpose of the Women…
