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Partnering to Create Addictive Services
Services, such as Caller ID on the TV and local content, that are addictive are what independent telcos need to provide if they want to gain and retain broadband subscribers. Horizon Telecom’s Ed McKell talks of these services in this brief video interview. McKell, who spoke at the IP Possibilities Conference, discusses how partnerships have…
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Bundling By a Thousand Cuts
Introductory pricing for telecom services has caused this author extreme frustration. Warren Lee, President and CEO of NeoNova, explains how one cable operator gradually gets their customers to pay more for services they might not have ordered in the first place. The operator has something like an 88% retention rate of its customers using this technique. Lee…
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Broadband Customer for Life
David Lewis of TCA , a prominent consulting firm to independent telcos, discusses the importance of broadband for an independent telco to retain its subscriber base. He recommends that independent telcos find services to add value to the broadband pipe; before someone else does. This program at IP Possibilities 2008 is brought to you by…
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Katie Johnson at MTA
An interview with Cronin’s Katie Johnson at MTA on customer satisfaction and the actual point of sale and competitive measures.
