Bundling By a Thousand Cuts

Introductory pricing for telecom services has caused this author extreme frustration. Warren Lee, President and CEO of NeoNova, explains how one cable operator gradually gets their customers to pay more for services they might not have ordered in the first place. The operator has something like an 88% retention rate of its customers using this technique. Lee also implores telcos to look at bundles as more than just speed and to shape bundles to meet customers’ lifestyles and needs.

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