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Keeping Customers by Selling Less
The Smart Grid was the basis of a Parks Associates conference last week in Austin. Unfortunately, ViodiTV was not at that conference, but we did get a preview of some of the challenges and opportunities that suppliers of electricity face. In this interview, filmed at the 2010 CES, Chris Deutschen of Direct Energy explains the…
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Connected TVs and Ready for 3D
Kurt Scherf, Vice President and Principal Analyst for Parks Associates, summarizes the panels he hosted on the connected home and 3DTV at CES2010. He talks about the proliferation of connected televisions; he estimates 30 million of the TVs sold this year will be Internet ready. He points out that these connections will go beyond entertainment…
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The Consumer in 2010 – WOPH is Me and a Lot of Other People
Tricia Parks, CEO and Founder of Parks Associates, discusses her research into consumer behavior surrounding the purchase of electronic equipment. The shift in the last couple of years has been away from the impulse buy to a more studied purchase. Going into 2010, she suggests that consumers are still uncertain about the future, although things…
