Keeping Customers by Selling Less

The Smart Grid was the basis of a Parks Associates conference last week in Austin. Unfortunately, ViodiTV was not at that conference, but we did get a preview of some of the challenges and opportunities that suppliers of electricity face. In this interview, filmed at the 2010 CES, Chris Deutschen of Direct Energy explains the rather counter-intuitive notion of how, by helping their customers save money through efficiency, his company can actually be more profitable (think churn reduction).