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Organization Changing to Keep Up With the Industry
“The reasons to start it today are the same as they were 20 years ago,” said Jim Gleason of NewWave Communications. Gleason was referring to the motivations for starting the American Cable Association. Although things have changed from a technology standpoint, the challenges of content access and costs of that content remain the same. He…
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A Hybrid Cloud Media Exchange
“Sharing a single standard format, which is what we were doing before, gets kind of clunky,” said Jesse Lerman president and CEO of TelVue at the 2013 NAB Conference. By integrating transcoding into its Content Media Exchange, TelVue is able to allow content owners to share content in one format (e.g. a mezzanine level), while…
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Merging Tech and Media to Promote Monetization
Making advertisements relevant to viewers is what YuMe does. Their ad platform brings Fortune 500 advertisers together with premium content networks. With the analysis they provide, YuMe helps match the right ad to the right person at the right time on the right screen. An example of this sort of ad matching, is their recent…
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Nailing the Content Search & Discovery Experience
“There is a significant initiative (about 200 people working on the challenge) at Comcast in terms of making it easier to find content that they want to watch,” said Amit Bagga, Chief Scientist, Search and Discovery, Technology & Product Development for Comcast. In this interview, Bagga suggested that maintaining the lean-back experience of watching TV,…
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The Voice Remote Control – A Trojan Horse in the Living Room
The voice-enabled remote control may become one of those 10 year+ overnight successes. The definition of success may be the question, as adding this piece of hardware as part of the user interface ecosystem may have far-reaching impacts beyond the obvious benefit of finding better content and finding it faster. In the above video, filmed…
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A 360 Degree View at the ACA Summit
Janice Arouh of Entertainment Studios discusses the independent suite of networks that comprise ESN. What is different about ESN is they produce and distribute the content that populates their eight channels. By controlling the entire chain of copyright, they have the rights to provide the content to any screen; as Arouh says, “A 360 degree…
