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Batter Up at MTA
The MTA Associate Committee hit a homerun by selecting baseball as the theme for its 2010 exhibits. In this brief video, Cliff Albertson explains some of the clever things the MTA Associate Committee devised to draw people to the show floor. This approach worked as seen in this brief video. One of the other things…
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What Do a Telephone Tech and a Deputy Sheriff Have in Common?
Brent Christensen, Vice President of the Minnesota Telecom Alliance, brings a fresh perspective to telecommunications. Although born of a telecom family, he followed his father’s footsteps in that his first career was outside of telecom. Starting at the birth of the 1996 deregulation, Brent started as a technician and progressed to the role of general…
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Keeping Customers by Selling Less
The Smart Grid was the basis of a Parks Associates conference last week in Austin. Unfortunately, ViodiTV was not at that conference, but we did get a preview of some of the challenges and opportunities that suppliers of electricity face. In this interview, filmed at the 2010 CES, Chris Deutschen of Direct Energy explains the…
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Connected TVs and Ready for 3D
Kurt Scherf, Vice President and Principal Analyst for Parks Associates, summarizes the panels he hosted on the connected home and 3DTV at CES2010. He talks about the proliferation of connected televisions; he estimates 30 million of the TVs sold this year will be Internet ready. He points out that these connections will go beyond entertainment…
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The Consumer in 2010 – WOPH is Me and a Lot of Other People
Tricia Parks, CEO and Founder of Parks Associates, discusses her research into consumer behavior surrounding the purchase of electronic equipment. The shift in the last couple of years has been away from the impulse buy to a more studied purchase. Going into 2010, she suggests that consumers are still uncertain about the future, although things…
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The Smart Phone is the Remote
The smart phone as the remote control for personal media, regardless of where it is, is quickly becoming the norm as evidenced in this video interview. More than a remote control, this second screen approach allows interactivity to be personal, while the viewing experience can continue to be social. Although iPhone users can download this…
