“They care more about broadband capacity than choice of TV providers,” said Bryan Rader of Bandwidth Consulting. Rader was referring to apartment dwellers who are leading the way in cutting the cord. In a sense, this echoes what happened a few years back when these same customers were among the first to adopt over-the-top, VoIP services. In this interview, he talks about the best way property owners can take advantage of this trend, as well as what this trend means for the overall market.