OTT & Pay TV Blending

“Consumers just want to consume their content,” said Albert Lai of Brightcove. The challenge is making it easy for the consumer to select and view content while adhering to the business rules of the content owners, regardless of location and type of device the viewer has. In the above video, Lai suggests some methods, beyond email authentication, that would allow automatic viewer identification by the content distributor, simplifying the experience for the viewer.

Lai suggests that ad-supported content delivery has a huge potential in the mobile space, but the methods of advertising have to be rethought to some extent to ensure the  advertising format matches a given device. Expanding upon this thought, Lai indicates that the industry is starting to look at programming and advertising targeted to an individual, based on time, device-type and location.

[ViodiTV coverage of CONNECTIONS™ brought to you by Parks Associates]