TVF explains their approach for eliminating the set-top box in their International CES debut. Their set-top is similar in size to a USB stick and connects to an IPTV system via integrated WiFi and to the TV via HDMI. It uses the USB power from the television set, eliminating the need for an AC input. Further, it has a corresponding application that allows one’s smart phone to serve as a remote control. TVF is looking to service providers to distribute the product. Based on android, it promises to make any TV, a smart TV.

This device looks an awfully lot like Google’s just announce Chromecast.