Exercising the Brain with a Subscription Model

Dakim Brain Fitness demonstrated the consumer version of their product at International CES 2013. Dan Michel advocates for exercising the brain for all people who are over 50. His product has been used by health-care professionals for years. At the consumer level, in March, they will be introducing a subscription model, where anyone can access the program from the comfort of their home.

As he points out, their service could be part of a broadband provider’s bundle and that it could be adapted to broadband or TV. Michel’s background is from the entertainment industry (e.g., Columbia Pictures), so he understands the importance of entertainment in keeping people engaged in what could otherwise be boring activities. He suggests their therapy creates new neurons and synapses, which build a cognitive reserve, helping to fight off effects of cognitive decline.