The borderless lifestyle is what Ann Shaub of Verizon talks about in this interview. That is, the connected nature of broadband coupled with home networking allows people to blur the lines between work and home life; chores and play; efficiency and abundance. Making the user interface simple to use and one that transcends devices is key to customer adoption of this so-called borderless lifestyle.

In this interview, Shaub discusses the challenge of selling Verizon’s home control product, their TV Everywhere offering and the trust factor involved when customers put their data in the cloud.