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Promoting Local Content

This is part two of a panel on local content creation and distribution that I moderated at the 2011 Broadband Properties Summit.  In this final question to our esteemed panel, the question of how best to promote local content.  A common theme in the panelists responses was the importance in getting the community involved both in the creation of content as well as the promotion of content; that is, the roots of local content success is fundamentally grass-roots effort.

In order of appearance, the panelists in above video are:

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