Doug Wenzlaff of Solarus, a Wisconsin-based Independent Telecom provider, talks about the the "cool factor" at the 2008 IP Possibilities conference in Chicago.  The long-term implications of Wenzlaff’s comments are that independent telcos will need to concern themselves with style as much as substance.  This is a preview of the type of programming that will be seen as we bring ViodiTV to next week’s WSTA conference in the Dells.