[hidepost] One of the gems mentioned in the Melrose MN, Local Content Workshop was the importance of having a “Notice Release” when filming in public. Dean Mohs, General Manager of diversiCOM/Melrose Telephone came up with a good idea in a conversation after the workshop. He suggested putting the release forms on the back of the tee-shirts worn by the film crew. That might be good, but it still probably makes sense to post a sign at all entrances that says something like the following the text. I have also seen releases on the back of tickets, as part of the “terms”. This text is from page 174 of Thomas Crowell’s book, the Pocket Filmmaker for Lawyers.

• "ATTENTION: you about to enter an area in which [name of production company] is filming a television program [video, etc.]. Accordingly, your voice and/or likeness may be captured on film. By enterting this area you are consenting to be filmed by us. Furthermore, you agree that we shall own in perpetuity and without reservation any and all rights to the footage shot here today. We may use this footage for any purpose whatsoever, including, but not limited to, theatrical, television, promotional, and advertisting use without any further compensation to you. Furthermore, you waive any claims you may have arising out of or use of this footage, or any depictions of you contained within. You understand that we are relying upon consent to these terms.

• If You Do Not Agree To Do These Terms, Please Do Not Enter
• If you do not agree to these terms, you may proceed to:
• [Provide alternate directions for those who wish to enter the venue but be photographed. For example, those who do not consent should be directed to another area of a stadium where the cameras will not be focused.]”

Crowell also suggests getting footage of people reading the Notice Release, which has been posted in an open and obvious position. [/hidepost]