Anika Enos of Gila River Telecommunications, Inc. gave an impassioned wake-up call for independent telcos to observe and understand how the younger generation – the so-called millennials and echo-boomers – uses media. She provided real-life examples to point out that tomorrow’s customers will not be landline and television centric, but will be more oriented to personal media players and un-tethered communications devices.
Note: The video embed is in a defunct service and needs to be updated.
Leave a Reply