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A Secret to the iPad’s Success

It seems like the Newton (remember from the John Sculley-led era of Apple) was just yesterday. Now, some 18 years later, this iPad ancestor is barely a footnote in our march through the progress of technology. The idea was the right one, but there were too many parts of the ecosystem that had yet to be fully developed and/or embraced by the public. From wireless to display screens to applications to consumers being ready for such a radical change of behavior, it was almost two decades before everything would fall into place for Apple or the rest of the industry.

Fast-forward to today and a subtle, but important, element that may make the iPad a success has nothing to do with applications or ease of use, but has to do with the rather mundane topic of battery life. In this interview at the MTA 2010 Convention, Ryan Dutton of Cronin Communications suggests that the 10-hour battery life of the iPad may be the thing that makes the device a constant companion for the average person. Dutton discusses the iPad as well as other “gadgets and gizmos” in this video interview shot at the MTA 2010 Convention.

One response to “A Secret to the iPad’s Success”

  1. […] Fast-forward to today and a subtle, but important, element that may make the iPad a success has nothing to do with applications or ease of use, but has to do with the rather mundane topic of battery life. In this interview at the MTA 2010 Convention, Ryan Dutton of Cronin Communications suggests that the 10-hour battery life of the iPad may be the thing that makes the device a constant companion for the average person. Dutton discusses the iPad as well as other “gadgets and gizmos” in this video interview shot at the MTA 2010 Convention. […]

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