The above video is what I call dual purpose. It was produced for a 48 Hour Film Film event (the Wis-Kino 48 Hour Kabaret in Madison), but with the intent of tweaking it afterwards for the Kraft Cooking Video Challenge on YouTube.

I noticed the contest on YouTube a couple weeks ago and had thoughts about where to shoot and produce it, how to add a twist and when to work on the video. Coincidentally, “the where" tied into the location with friends who like to cook, and the curator of a mustard museum/store who has a flare with mustard. Both the friends mustard museum curator were in Mt Horeb, Wisconsin. The Wis-Kino Kabaret provided the catalyst of “the when” for the location.

The theme for this particular 48 hour event was "change". It worked perfectly into my thoughts for a Shepherd’s Pie recipe, and to replace ketchup with mustard. I wrote the script on Saturday morning for my wife Jacalyn to play the second part, but then I called Barry Levenson at the Mustard Museum (www.mustardmuseum.com) who was happy to participate. The rules at Kraft only allowed two people to be in the film, so that created a challenge where I had to get creative with the number of actors, using voices, doing double shots with masking and having a bit of fun.

By the way: This video has closed captions (CC) which can be viewed in the 4:3 ratio video at YouTube.