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In this video, Ken Pyle interviews Michael Lee, Chief Strategy Officer for Rogers. Rogers is Canada’s largest cable provider and the largest wireless provider and has always been one of the premier North American telecommunications companies. In this video, Lee explains the unique methods they us for determining the types of products their customers want. This video was filmed at C-COR’s Global IP Summit in Athens, Greece. The 3rd annual Global IP Summit is set to take place in Cannes, France, June 28th and 29th and will feature industry leaders, like Michael Lee.